Sitemaps and Wireframes
Sitemaps and wireframes are a simple visual guide to show the structure of a website, the relationship between pages, and the content that each page holds. They are completed before any of the artwork gets created. Wireframes are done together with the client and requires some homework from them. Did I mention wireframes are not much fun?

Brainstorming
Brainstorming is about pencil, paper, and ideas. Good ideas never come from the computer. I usually have two or three pages of sketches before going digital. Graphic design is about problem solving and this is where it happens.

Mockup
This is where I take my best idea and design it on the computer. A web mockup is your site’s homepage and one inner page. This is where you get to see the design on your site.

Meeting
We meet and talk about your mockup. Do you like it? Do you feel it’s right for your business? Do you want major changes, minor ones? It’s up to you, you’re the boss.

Design
Involves designing the rest of your pages. The design of your website gets finalized here.

Code
This is where your site comes to life on the interweb. Involves cutting up the site’s images, coding it using html, css, javascript, flash, creating the necessary galleries or portfolios, browser testing, and more.

Logos are about learning exactly what it is your business does. I want to know everything about your business, and the look & feel you want. I design both from a designer’s and a customer’s point of view. Your logo gets created with brainstorming and sketches and obviously the computer to make it look pretty.

Logos should be both bold and elegant, simple, unique, recognizable, and reproducible at any size for all print materials whether it be a business card or a poster.

There are three families of logos: One) Logo, which is both the company name and the symbol. Two) Wordmark, which is just the company name in a unique design. Three) Monogram which is the first letter or letters of your business created in a unique way.

After going through sketches (15 hours approx.) I would then make a digital version of my best concept and we discuss it. If you do not like it, I go back to the drawing board and continue working on the logo for free and come up with a new concept. This will happen as many times as it takes until you love your logo. So you get concepts one at a time but it’s up to infinity concepts.

I spend around 20 hours on a logo.

Coming soon.